In 2006, Target teamed up with British designer Luella Bartley to launch its ever-changing GO International line, a program that has since then grown to include mania-inducing collaborations with designers that include everyone from Patrick Robinson to Jean Paul Gaultier. With that punky green tartan dress (you know the one), the superstore set an example of mass-market retailers working with premiere designers to produce collections that almost anybody can afford. And as evidenced by the frenzy that followed Lanvin for H&M or Vena Cava’s recent announcement that something secret is brewing between them and Uniqlo, the trend of these collaborations isn’t dying down anytime soon.
Now, five years later, Target is celebrating the success of their GO International line by re-releasing 34 dresses from previous collections. From March 13th to April 20th, you’ll have the chance to grab pieces designed by Luella Bartley, Tara Jarmon, Paul & Joe, Behnaz Sarafpour, Proenza Schouler, Libertine, Alice Temperley, Erin Fetherston, Jovovich-Hawk, Rogan, Richard Chai, Jonathan Saunders, Thakoon, Tracy Feith, Rodarte, Zac Posen, and Tucker. In keeping with the philosophy behind the capsule collections, none of the dresses will exceed $50. They will also be sold online, if you’re worried about what will be available at that Target on Howard. Mark your calendars, however, because you never know if your favorite pieces will get snapped up…again. Although the Target website is being mysterious about what they’re reissuing, click here to see all of the dresses that will be available for one more limited time only!
—Erin Ku
