Youths are the Future: the New Luxury Consumer

Influencers create these micro labels, and the luxury brands behind them use the influencers-driven-micro-labels to target newer, younger consumers. On July 9, 2021, Greta Gerwig announced that she would be directing the live action Barbie movie. Valentino recognized that Gerwig’s announcement reawakened Barbie fans and knew they could capitalize on an audience obsessed with Barbie Pink. On March 6, 2022, Valentino released their Pink PP F/W 22-23 collection, and “barbiecore” began to dominate runways from top designers to emerging brands across the world.

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Ginger Snaps Is Your Next Halloween Watch

As Halloween slowly creeps up on us, horror films have reclaimed their spot as the most seasonally appropriate (yes, even more appropriate than “Gilmore Girls”) way to ignore your assignments and second round of midterms. Out of the multitude of bone chilling, heart stopping and vomit inducing options, I find myself drawn to horror films with well written female leads. After all, there’s nothing like a mad woman, and there’s nothing like cheering her on as she inevitably wrecks the lives of every other character. For the 2022 season, my recommendation is a slightly lesser known Canadian cult classic: the fabulously heart-wrenching “Ginger Snaps.”

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The Evolution of the Supermodel, From Bettina to Bella

What comes to mind when you think of the word “supermodel”? Maybe you picture the Big Six, the figureheads of the supermodel craze of the ’90s. Or maybe you see the social media mavens of the current decade, juggling online followings with runway bookings. But what exactly is it that elevates a model to “super” status?

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Ella Kuffour