Clothing as a Cultural Bridge

Designed by Amira Dossani

Fashion is arguably one of the strongest forms of self-expression, acting as a way to communicate through artistic choices. Showcasing style has become a way to display messages, not only on a personal level but also on an international level. Fashion is more than just about couture and looks- it can be used as a strong and influential tool of diplomacy. World leaders and diplomats use clothing to impact global perceptions and messages, making fashion diplomacy a well-utilized instrument of connection. Fashion diplomacy is the use of clothing and style to express cultural values and foster diplomatic relations. World leaders use this non-verbal form of communication to express their attitudes towards foreign policy or send political messages.

Power suits and business casual have long been considered benchmarks for professional attire in the Western world, however, that is not the case everywhere. It is important to acknowledge how fashion functions as an extension of culture. Historically, diplomats and politicians have dressed in the cultural attire of the country they visit when conducting business and negotiations overseas, which is a testament to the craft of diplomacy. Respecting and learning a new culture creates trust and connection on an international scale.

A greater emphasis on fashion is traditionally placed on women, and in a society that places such a high value on looks, statesmen must be particular with what they choose to wear. Women in power have taken advantage of this cultural expectation, by using clothing to convey a message. One of the most notable examples of this phenomenon is fashion icon Michelle Obama. She is said to have changed the face of fashion in the Oval Office, as she would subtly use fashion to pay tribute to global influences. Her use of British designers during a state dinner with England and Japanese designers to welcome the Prime Minister of Japan was calculated and pivotal in the worlds of diplomacy and fashion. This deliberate decision was iterated by Meredith Koop, Obama's stylist: “We always take into account where we are going and that country's cultural norms. The goal is to pay tribute to each place we visit [while] never losing the spirit of the United States.” Obama praises Koop’s ability to think, “not only about fashion but also the moment and the message.”

While Michelle Obama is often credited with popularizing fashion diplomacy in the United States, it is not a new practice. Many previous first ladies and other international women in power have all done the same, like Jackie Kennedy or Kate Middleton. These women have used specific clothing choices to reflect international stances in subtle ways. These choices are important to showing a level of cultural understanding and respect, which in turn strengthens international relations.

But fashion expression through specific style choices is not the only way clothing can make an international impact. In fact, many countries have used fashion to shape their global image without direct involvement from diplomats or politicians. While not necessarily representative of the broader culture, haute couture from France and Italy’s numerous luxury brands are at the forefront of each country's image. So, world leaders often still consider fashion as a function of diplomacy, since it can reflect an important part of a country’s identity.

The role of fashion diplomacy continues to grow as a highly effective soft power technique in international politics, with more leaders using it as a tool of collaboration. This can be especially perceived through media, where even more international fashion aspects are applicable. The cultural significance of fashion commands a sense of respect and community, allowing leaders to create relationships based on a foundation of appreciation and civility. Shifting political landscapes and international turmoil may contribute to the evolution of fashion’s use as a diplomatic tool into the future, creating specific movements that can be expressed by clothing or popularized through media. In today’s world, fashion acts as a bridge to bring the international community closer. Clothing itself acts as an unassuming material force that shapes global narratives, whether it be through world leaders or fashion empires. Fashion diplomacy continues to be a tapestry that weaves together culture, politics, and tradition in a way that encourages harmony and respectful collaboration on a global scale.